Erin Lawson
Erin Lawson is the Director of Resource Development & Marketing and Director of the Unity Campaign at United Way of Frederick County (UWFC), where she leads fundraising, marketing, and community engagement efforts to advance United Way’s mission. Through workplace giving, corporate partnerships, sponsorships, grants, and the annual Unity Campaign, Erin works to mobilize individuals and organizations to invest in solutions that strengthen the health, youth opportunity, financial security, and resiliency of Frederick County. She is passionate about connecting people with meaningful opportunities to make a difference and building partnerships that create lasting community impact.
Erin brings extensive experience in fundraising, marketing, sales, and community engagement to her work at UWFC. Before joining United Way, she served as Corporate Partnerships Manager for the American Childhood Cancer Organization, working with companies and individuals nationwide to increase awareness of childhood cancer and raise funds to support those affected by the disease.
Prior to her work in nonprofit fundraising, Erin spent several years with the Frederick Keys Minor League Baseball team, developing programs, promotions, and events to expand audience engagement and cultivate business partnerships. She is especially proud of her work with the Frederick Keys’ “Pack the Park” program, which featured local nonprofits at home games to raise awareness of their missions and connect them with community support. Her commitment to the nonprofit sector also led her to volunteer with United Way’s Day of Action Steering Committee, where she first developed an interest in joining the UWFC team.
Earlier in her career, Erin worked in retail management at Walt Disney World and served as a “Street Team” Captain for the NFL’s Jacksonville Jaguars, representing the team at community events and home games to strengthen fan engagement and support season ticket sales.
Outside of her role at United Way, Erin is actively involved in Frederick County’s nonprofit and civic communities. She is an active member of the Rotary Club of Carroll Creek and served as co-chair of Frederick’s Oktoberfest in 2024 and 2025. She is also a member of the Frederick Nonprofit Alliance, a subcommittee of the Frederick County Chamber of Commerce, and serves on the planning committee for the Frederick Nonprofit Summit. Erin graduated from Leadership Frederick County in 2024 and currently serves as co-chair of its Leaders on Loan program. She is the past president and current programs chair of the Western Maryland Chapter of the Association of Fundraising Professionals (AFP) and is currently participating in United Way Worldwide’s Next-Generation Leaders Initiative.
Erin graduated from Indiana University with a degree in Sport Marketing & Management and minors in Business and Marketing. She is passionate about helping individuals and families overcome challenges and believes in the power of collaboration to build a stronger, more equitable community.
Originally from Tennessee, Erin relocated to Frederick after marrying a Frederick native. She lives in New Market with her husband, two sons, and two dogs.
